Brand Architecture

DP World, a global trade infrastructure leader, wanted to unite its various businesses and brands under one cohesive vision. It was important that the new brand architecture was built on a strategic purpose that captured their identity and aligned everyone under a clear message.

We crafted a new purpose, "We make trade flow, and change what’s possible for everyone," creating a new and coherant design architecture across all their business lines.

We partnered with Riot Games to create a unified system for the Wild Rift World Championship while giving each regional tournament its own unique character. We designed a suite of local identities that fit within a global framework but also resonated with local communities.

After establishing the core brand, we organised sprints to localise it for eight global regions. Through workshops and focus groups with fans to uncover each region’s distinct traits, revealing diverse perspectives and common themes on mobile gaming across communities.

Alludo, a global tech company, needed to unify its product portfolio under a new brand architecture. With multiple acquired brands, the portfolio lacked a clear purpose and didn't effectively communicate Alludo's exciting vision.

By organising products into benefit-led pillars, we created an impactful architecture system that streamlined the existing portfolio while providing the flexibility to seamlessly integrate future acquisitions.