see some of the challenges we solve with clients

In a world crowded with choice, launching a new product means creating something people can feel — not just see. Whether it’s a breakthrough in performance, technology, or beauty, audiences want proof, immersion, and experiences that bring the promise to life.

The world moves fast, audiences expect surprise, and legacy alone isn’t enough to keep people hooked. The challenge is to evolve without losing what made you special — to create something that feels new while staying true to what’s come before.

Logos are the focal point of any identity system. A mark designed for easy recognition, signifying brands as well as individual products and services.

We believe our best work emerges from deep collaboration with executive teams, realising a new leader’s ambitions and vision for the future of the business.

Die-hard fans tie up their identity with their favourite brand.

No two organisations are the same and few ever stand still. At Further, we use Brand Architecture to categorise and codify.

From start-ups looking to shift their focus, to more established businesses looking to expand into new markets, we’ve helped a range of different brands position themselves to connect with new audiences across the United States.

As society has changed, luxury has evolved to be more than grandeur and quality, but self-confidence and ease.

While it’s true that the best brands are built from the inside-out, the brands that permeate culture — those that live within the zeitgeist are fueled by the intense passion of their audiences — and are built and evolve with their participation.

Our approach to naming mirrors that of our other strategic and creative processes.

We have been fortunate to partner with a number of brands that have achieved elusive Unicorn status.

For many modern brands, their digital experience isn’t just a part of their brand, it is their brand.