the defining moments
that turn brands into cultural forces
From creative ideas, strategic implementation, to IPOs and beyond. We work with leaders to turn critical moments into company momentum.
"EA SPORTS’ licensing agreement with FIFA comes to an end, seeing the evolution of the FIFA game to EA SPORTS FC."
An icon evolves
A brand for pro gamers
Created a distinct brand for EA FC PRO, giving professional competition its own identity.
EA SPORTS FC PRO
Bringing football gamers closer to glory
100,000
People
Watching FC Pro Open events
1,000,000+
views & interactions
Across Twitch, YouTube, TikTok, Instagram and X.
Evolving from publisher to platform
Created the brand for the EA SPORTS app, a social entertainment platform for fans blending real and virtual sports content.
EA SPORTS
Evolving from games publisher to entertainment platform
Pushed the F1 Franchise further
Created the identity for EA SPORTS F1 25 with a new brand system and story driven narrative.
"Collaborating so closely with the Further team was fantastic. Together, we built a design system that brilliantly captures the speed, energy & intensity of the sport."
Terence Hobson
Group Creative Director, EA SPORTS
TUI Group has the ambition to align all markets, build a unified global brand, and step out as modern leisure experience provider
shifting beyond TRADITIONAL holidays
Reimagining a loved brand
Building a global core brand that captures everything about TUI that people love and connects with new customers across markets.
TUI
Lifting the smile of the number one travel brand
“I’m so glad we approached Further to help us reinvigorate TUI. And it was no mean feat: refresh our rather traditional, staid image and help us step out as a modern travel brand.”
CHRISTIAN TORRES
Global Head of Creative & Brand ID, TUI Group
Breathing the brand spirit into every interaction
Created a global digital design system with one vision aligning all touch points and markets.
TUI GROUP integrates experience as a new category.
experience
BUILDING ENGAGEMENT WITH POSITIVE ENERGY
Refined TUI’s tone of voice, developed a distinctive illustration style and created motion assets to bring personality to brand storytelling
REFRESHING ALL PRINT COMMUNICATIONS
Developed an editorial design system for all print communications
Years of momentum build to a defining moment. Creating TUI group’s first luxury hotel proposition as a standalone, discreet brand.
tui group enters the luxury market
A premium brand for new markets
Created The Mora, a new TUI brand designed to expand their reach and offer a distinct, high-end experience to discerning travellers
THE mora
Unearthing a new way to holiday
JOINING ALL THE DOTS ALONG THE CUSTOMER JOURNEY
Redefining the brand experience end-to-end, from sales mechanics to browsing, booking, travelling and holidaying across airports and overseas
A new chapter for TUI Blue
Refreshed TUI Blue to evolve its identity within the wider brand architecture.
12.1%
2024 y/y revenue increase
In 2024, TUI GROUP’s revenue increased 12.1%. Their EBITDA increased 23.8% and customers 7%.
Developing a clear Brand Architecture and DNA to unify and strengthen the entire brand offering
DEFINING THE FULL PORTFOLIO VISION
Defined a new strategic platform
Enabling people to Belong Anywhere
Bélo was born
Turned people, places, love into a universal symbol of belonging.
AIRBNB
Creating the world's first community-driven superbrand
“When I look at this brand, I suddenly realize everything I’ve been trying to say. Now we have a way to express it.”
Brian Chesky
CEO & Co-Founder, Airbnb
Setting up home
Opened a studio in San Francisco to work with Airbnb’s teams across brand, design, marketing and product to deliver the brand.
Introduced the new brand to the world
A bold new identity that sparked conversation, headlines and more than a few opinions.
1,500 people gathered for the first host event.
Airbnb Open
Airbnb expands Belong Anywhere with the launch of Experiences.
Airbnb Experiences
$47 Billion
valuation at ipo
Years of momentum built to a defining moment. Airbnb went public at $68 a share, hitting a $47 billion valuation – one of the biggest tech IPOs of the decade.
our capabilities
We apply our collective creativity to help clients across brand, campaign, experience, digital and production.
BRAND
CAMPAIGN
experience
digital
production
Meet the teams
Further combines world-class brand, campaign and experience with the specialist talent of Analog and Pixel Artworks.
contact us
We bring imagination to life. An award-winning visual effects, AI and real-time studio that creates groundbreaking commercials and original content.
We blend artistry with cutting-edge technology. An award-winning creative studio that specialises in crafting immersive experiences.
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