Verbal Identity
Verbal Identity is a verbal framework for your brand, forming the foundation for a consistent Tone of Voice (TOV) across all key communications. In a world of increasingly screen-less touchpoints, verbal idenity can be a distinctive and equity driving asset.
Hello Fresh
HelloFresh is the world’s leading meal kit company. But, many emerging niche food box brands meant the market had become crowded. They needed a clear, differentiating angle and a strong, unified brand voice to stand out.
Hello Fresh's voice celebrates the achievement of home cooking; framing it as a doable challenge that doesn’t complicate your week. Paired with photography that shows real kitchens instead of perfect studio meals, HelloFresh celebrates everyone’s dinnertime.
The Fork
Tone of voice is a key ingredient of TheFork’s new brand. Language is punchy yet playful, welcoming, passionate and evocative to invite everyone around the table for a beautiful experience fuelled by food and shared connection.
A flexible system empowers TheFork’s employees - 'The Forkies' - with application principles to speak to each audience in a distinctive and expressive way.
Dojo
Positive and feel good, the intent for the new Dojo voice is to get businesses and customers excited about their experience. Its balance of clarity and expressiveness can flex depending on the audience and application.
A centerpoint of the brand, the promise of ‘Get to the good stuff’ can be felt and heard wherever you are in the user journey creating a bold and memorable personality packed with energy and flavour.
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