Campaign Rollout

For brands, activating sponsorships can be a challenge. For Lenovo’s sponsorship of the F1, the challenge was clear: create an activation that hailed both the rush of the sport and the energy of the fans, letting them experience racing in a way that felt bold, authentic, and unmistakably Lenovo.

Fans were invited to design their own custom AI Formula 1 livery. Once created, the designs became tangible through an AR experience and a personalised racing video ready to share. All before London’s skyline was transformed by the best designs projected onto the iconic Walkie Talkie building, visible for miles.

Netflix leaned into its regional-first approach, scaling up to deliver hyper-local activations in key markets worldwide. Each experience was tailored for its audience, yet unmistakably part of a cohesive, global story.We delivered a global asset toolkit featuring rifts, the Mind Flayer, Demogorgons, and more, empowering each market to activate in ways that felt uniquely local but united by one campaign vision.

For over four years, anticipation for the launch of Diablo IV built. Blizzard Entertainment’s blockbuster fantasy franchise promised a return to its darkest roots, delivering its richest story yet with the infamous demon Lilith at the centre.

Giant 3D billboards in Las Vegas, New York, and Seoul became portals to hell, complete with maintenance workers snatched by demonic forces in next-level anamorphic illusions. The creative dissolved the fourth wall, thrilling passers-by and capturing the atmosphere that defines Diablo IV.