Copywriting & Art Direction

Our concept, 'We the unfollowers’, drove the spirit of the art direction and copy.
The look and feel was based on urban DIY shop signage – to stand loud and proud.
The tone of voice was drawn directly from the community, inviting all types of people. No wrong. No right. You look good already.

Spendesk, a 7-in-1 spend management solution for SMBs, partnered with us since 2019. For their 2022 campaign, we focused on the emotion of "Pure Satisfaction" users feel with Spendesk. The campaign captured moments of relaxation and peace-of-mind, showcasing the platform’s ease and control. It was rolled out in London, Paris, Berlin, and Hamburg, with imagery by Ilka & Franz.

In 2010, Orangetheory created a new fitness phenomenon by combining community and coaching with science and technology. Since then, the franchise network has expanded to over 1,500 studios, offering heart rate based workouts to thousands of members around the world.
 Despite a loyal following and a powerful product, the brand was finding it increasingly difficult to tell its story in a fast-changing market. To continue its growth, it turned to Further to clarify its voice, energize the network, and reignite its spark.