Distinctive Digital Experience
For many modern brands, their digital experience isn’t just a part of their brand, it is their brand. This shift isn’t limited to digital-native businesses; even traditional brands that once thrived in a bricks-and-mortar world are now navigating a product-led digital future.
In this landscape, the way a brand shows up in digital spaces is one of its most critical expressions. Creating unique and differentiated digital signature moments is key – memorable interactions that go beyond logic and optimisation to introduce character, engineer friction and invite moments of unexpected delight. These elements transform digital experiences from functional to emotional, making them distinct, memorable, and truly ownable.
We’ve embedded this thinking into comprehensive toolkits, websites, apps, and products – crafting experiences that feel as compelling as the brands behind them.
TUI
TUI, one of the world’s largest travel companies, needed a refreshed digital experience that matched the excitement and ease of their vacations. We helped them with an overhaul of their UI across web and app that brought a more holiday-mode look to their components and ensured more consistency across their digital presence. Every component was treated with their unmistakable love for holidays, bringing more fun to the functional with large sweeping smiles breaking up pages, and little moments of delight across the user experience.
I'm so glad we approached Further to refresh our rather traditional, staid image and help us step out as a modern travel brand.
The Other House
For The Other House, a new hospitality concept, we designed a product to assist the entire guest experience that felt seamless yet surprising. A perfect example of this is the digital key card, which playfully flips open to access your Club Flat — a small but significant moment of elegance that reinforced the brand’s premium yet unconventional character. These carefully considered UX details elevate the digital journey, transforming standard navigation into a memorable experience.
Residents can seamlessly organise all aspects of their stay, their way, through our bespoke app – from booking and checking in through to room controls and ordering food and drink.
DNEG
DNEG, the Academy Award-winning visual effects company, needed a website that captured the artistry and innovation of their work. We designed a digital experience that didn’t just showcase their portfolio but immersed visitors in a cinematic journey. By integrating fluid motion, dramatic transitions, and moments of visual spectacle, we ensured their website felt like an extension of the stories they help bring to life on screen.
Further also worked on DNEG's new website, which is much more than just a digital facelift. The fully reimagined online experience was designed to attract top-tier talent, showcase the company's creative culture, and reaffirm its position as an industry leader.
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