UX Design

Helping TUI break free from traditional holidays to own the future of leisure, through a new strategy, architecture, brand identity and digital experience that infuses the brand spirit into every interaction.

We partnered with TUI to redefine how the brand shows up strategically, visually and experientially at every defining moment.

To get a full picture of the heritage and essence of the brand, we immersed ourselves in the world of BA. We went to the archives, spent our days at Heathrow, did a secret shopper flight, met teams and partners across the whole business and took a museum tour.

We set up the ‘Garden Shed’ (where all great British innovations happen): a prototype room in our London studio, where, with the BA digital team, we explored the many ways we could translate the BA brand into meaningful experiences across every customer’s journey.

The Webby Award-winning digital experience ties all the brand elements together. An integrated app allows residents to unlock their door, reserve tables, order food, and adjust room lighting and temperature, as well as read articles about local events and restaurants – all in the palm of their hand.