Web Design

For a brand synonymous with best-in-class moving images, it was only fitting that the DNEG brand itself was built to move. From our vision through to creating graphics, layouts and typography, movement informs every aspect.

We developed a Vision animation to show the category-defining work that happens each and every day at DNEG, turning blank slates into boundary-pushing creations.

Maverick whisky maker Ardbeg needed a website that was much closer aligned to their quirky personality. We designed an ecommerce experience that let ‘Weirdos assemble’ and discover everything fantastic about their brand, the big smokey flavour, and their spiritual home; Islay.

The approach mashed their punk attitude with traditional roots, creating a homebrewed zine feel - full of character and bizarre content to express The Untamed Spirit of Islay.

The first step to overhaul ba.com, was to work through millions of pages to radically simplify the information architecture. We took inspiration from cabin crew training programmes, and insights from SEO partners and internal teams to ultimately restructure the information architecture around the core needs of BA travellers rather than the business structure.

The content strategy, art direction, experience and structure of core pages were redesigned – from the functional to the inspirational. This resulted in higher value content that customers could find more easily, further amplifying the reasons to fly BA.