Experiential Strategy

Experience life, supercharged. Standing at 67.5m tall, higher than the Leaning Tower of Pisa, and 130m wide, the Al Wasl Dome is a complex and stunning canvas.

We created a projection-mapping spectacular to take the audience on a transformative journey from the cellular level to the surface of Mars, continually moving onwards and upwards. At each stage in the journey from inner space to outer space, the visuals were influenced by machine understanding – with a scale, pattern and repetition that go beyond a human’s view of the world.

Using each host city’s characteristics and history to create exciting narratives, our finals aren’t just sporting events, they’re transportive experiences.

Athens 2019 imagined the LEC as an underground rebellion, taking over the city with protest graphics and immersing fans in a technological finale at the arena. In Malmö 2022, we brought 15,000 fans back together for the first time after a worldwide lockdown, with an experience inspired by the Land of the Midnight Sun, and its optimistic summer sunlight.



Using each host city’s characteristics and history to create exciting narratives, our finals aren’t just sporting events, they’re transportive experiences.

Athens 2019 imagined the LEC as an underground rebellion, taking over the city with protest graphics and immersing fans in a technological finale at the arena. In Malmö 2022, we brought 15,000 fans back together for the first time after a worldwide lockdown, with an experience inspired by the Land of the Midnight Sun, and its optimistic summer sunlight.