Integrated Production & Technology

For the first time ever, OMEN featured a purpose-built level that was a replica of the venue it was located in; the gamers were literally playing a shoot ’em up level in the Camden venue where the tournament was hosted.

We designed and developed a bespoke pipeline, to create a never-before-seen broadcast with AR, Mixed Reality and live show elements, all streamed live on Twitch and other platforms.

Putting fans in the driving seat. International lockdowns meant a traditional car launch wasn’t possible for Aston Martin’s game-changing new F1 car. We seized the opportunity, removing all barriers to engagement by developing a 360°, immersive virtual showroom which offered both existing and new global fans a truly unique brand experience.

The event culminated in a stunningly choreographed, projection-mapped sequence accompanied by lighting motion and audio, all streamed in real-time to audiences globally.

To drive awareness around the new Nissan Qashqai, we installed a 6m-high LED cube, offering 360° visibility on both sides of the Thames and 100% share of voice in an otherwise brand-free environment. Striking 3D anamorphic storm visuals covered each face and for those on the main Southbank thoroughfare, the Qashqai appeared to be driving out of the cube, breaking the fourth wall, coming straight at them.