Brand

When Airbnb approached us, the brand had outgrown its original identity and had become something much more meaningful. This growth signalled something more: Airbnb didn’t just need a new visual identity, it needed a brand. One that could express the vision of its founders and guide and support its business through exponential growth, and whatever the future may hold.

Launched in 1994, Eurostar is a pioneer of international high-speed train travel, connecting the UK, France, Belgium, the Netherlands and now Germany. In 2022, Eurostar merged with Thalys with the intention of becoming a single brand by the end of 2023. Further created the new brand and design system to bring the two travel powerhouses together and help them achieve their ambitious vision: to double passenger numbers to 30 million people a year by 2030.

In 2010, Orangetheory created a new fitness phenomenon by combining community and coaching with science and technology. Since then, the franchise network has expanded to over 1,500 studios, offering heart rate based workouts to thousands of members around the world.
 Despite a loyal following and a powerful product, the brand was finding it increasingly difficult to tell its story in a fast-changing market. To continue its growth, it turned to Further to clarify its voice, energize the network, and reignite its spark.