adidas x Crazyfast
Creating hype around the latest drop
The adidas X Crazyfast boots deliver game-changing speed. The best way to prove this? Let players experience it for themselves.
We partnered with adidas to launch an interactive pop-up at Truman Brewery, putting the boots and players to the ultimate test.
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Brand Strategy
adidas thrives on moments that turn fans into believers. For X Crazyfast, we created a world that made the community feel exclusive. Only the quickest earn bragging rights, limited edition merch, and personalised rewards. The aim was to fuel fierce competition and strengthen the connection with the brand.
Creative Concept
Three pulse-raising football challenges that prove speed pays. Designed to test player’s speed and agility, each challenge tracked every move, with live leaderboards capturing the thrill of real-time competition.
Creative Concept
Scannable wristbands kept live score updates seamless, while every player had the chance to earn adidas currency, create a personalised digital player card, and win a pair of the coveted X Crazyfast boots.
Impact
Over 300 invited guests took part—more than 40% new to adiClub, signing up on the spot. With 155 QR codes scanned from digital player cards, adidas gained powerful new data to deepen loyalty and boost future sales.
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