Apple TV+ X MLS
Capturing the clash of champions
The Leagues Cup brings together clubs from Major League Soccer and Mexico’s Liga MX in an intense, high-stakes tournament. For the 2025 season, Apple TV+ set out to build anticipation with a bold campaign that could capture the drama and energy of these two football worlds coming together.
The creative concept, ‘Where Two Leagues Collide’, was developed by Raman Djafari of BlinkInk. It imagined the tournament as a monumental clash of forces — a meeting of cultures, teams and styles, frozen in time at the height of impact. Our role was to bring that moment to life.
Campaign
Across four months, we produced over 60 motion and stills teaser spots for Apple TV+. Working entirely in CGI, our team handled the full build and animation, incorporating VFX simulations, RBD, smoke, cloth and other effects to create scenes charged with energy and tension.
To honour the players as icons of this moment, we carried out full 3D photogrammetry scans of 16 featured athletes at FBFX in Pinewood. Their likenesses were digitally sculpted into intricate terracotta mosaic statues, which then shattered apart on impact. A symbol of the raw power of the two leagues meeting head-on.
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