Charlotte Tilbury
Translating scent into story
Charlotte Tilbury’s Collection of Emotions is a first-of-its-kind fragrance line designed to enhance specific feelings, from love and joy to seduction, energy, calm, and empowerment. Using scientific research, the fragrances aim to trigger specific brain receptors, allowing wearers to set intentions and “spray on their dreams.”
Our challenge was to translate these invisible, emotion-boosting superpowers into a visual campaign that could make each scent feel tangible, aspirational and immersive.
Campaign production
The campaign brought these emotions to life across six stunning spots, each a unique world aligned to a fragrance. Shot using advanced virtual production techniques, the spots blend physical and digital elements to blur the line between reality and imagination.
Working directly with Charlotte Tilbury’s creative and production teams, we designed immersive worlds that mirror the transformative power of the fragrances themselves — building as much as possible in-camera and extending backgrounds in Unreal Engine for seamless, tactile experiences.
Together, the six spots formed a cohesive launch campaign, establishing Charlotte Tilbury’s first fragrance line as an imaginative, emotion-driven experience.
SPECIAL THANKS
Further
Fabio Sedda
Charlie Monk
Mark Jackson
Arvid Niklasson
Federica Omodei
Jasper Corker-Marin
Justin Auger
Matt Chandler
Ozgur Taparli
Bruno Badac
Aaron Paul
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