Mercedes Maybach
Redefining a symbol of luxury
Maybach is the ultimate expression of luxury from Mercedes-Benz. With a legacy dating back to 1929, the brand has always stood for innovation, craft and prestige. Mercedes set out to launch a global brand campaign that could breathe new life into the brand.
Concept
The creative concept, ‘Welcome to Beyond’, was developed by antoni and shaped by Director Saad Moosajee of Smuggler / Tempo Media. It imagined the defining Maybach moment — the instant you step inside — brought to life through cinematic, dreamlike worlds. Our role was to make those worlds real.
Campaign production
We created six distinct environments, designed to reflect the spirit of each Maybach model. Shot on a light stage, the production fused live action with cutting-edge virtual production, blending LED backdrops with Unreal Engine, AI and traditional 3D/VFX to create worlds as unique as the cars themselves.
The result was an epic campaign that infused the myth of this iconic brand with new magic and reintroduced Maybach as a redefined symbol of luxury.
SPECIAL THANKS
COLLABORATORS
Client: Mercedes-Maybach
Director: Saad Moosajee
Productions Company: Smuggler / Tempo Media
Agency:antoni
Virtual Production Stage: Hyperbowl
Further
Nick Fewtrell
Timm Reinfahrt
Moriz Schroeter
Mattias Rudh
Mike Merron
Matthew Shannon
Fabio Zaveti
Giuseppina Cataldo
André Dias
Andre Silva
Ephraim Mwakandu
Georgios Siakallis
Bruno Badac
Simon Reeves
Matt Chandler
Jasper Corker-Marin
Darío Muñoz Ortiz
Nil Lopez Ravetllat
Dean Barlow
Arvid Niklasson
Mark Jackson
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