Nike Pegasus Premium

Brand Strategy

Nike sells more than shoes, it sells a story that connects with their audience through emotion and cultural relevance. To carry this through into our experience, we tapped into creator driven loyalty to tell the story of the try-on.

Creative Concept

The best running athletes and influencers step into a London Eye ‘Power Pod’. Each pod is a dynamic space designed to harness their energy as they compete in teams of two against the other athletes.

‍

The goal was to make the runners feel the energy the spent: give energy, get energy back. In their teams, they competed to generate as much energy as possible in one full rotation of the London Eye, their movement powering custom lighting displays that reacted in real time.

Launch

The most recognisable faces in running including Mo Farrah and Georgia Bell stepped into in their fresh pair of Pegasus Premiums to experience the feeling of running on air. Everything, from the bespoke backstage unboxing, to each pod, was designed to create a deeper connection and a true “I was there” moment that lived on in content and conversation.

Impact

The performance speaks for itself. A collaborative Instagram Reel between @nikerunning and @nikelondon reached 730K+ users and delivered 1M+ plays, with an engagement rate 83% above average. In TikTok, the campaign reached 19M+ users, surpassing projections by 32%. That’s without the millions of followers reached by the influencer created content!