OpenCoreOS

Strategy

Built around the concept, ‘Unthinkable. Unbreakable.’, our strategy directly targeted CIOs at tier 1 banks; the institutions with the scale, complexity and ambition to demand something more from their infrastructure. 

Appealing to both head and heart, our message reassured CIOs of the platform's resilience and reliability, whilst inviting them to reclaim what legacy might mean for the industry — no longer a burden inherited from the past, but the defining thing they build next. An invitation to build the impossible on unbreakable foundations.

We delivered this message with a confident tone of voice that reflected decades of industry experience and a deep well of expertise, to show our audience that we spoke their language, understood their challenges and were well equipped to help them realise their biggest ambitions.

Brand Expression

OpenCoreOS had built a product unlike anything else on the market. The brand had to match that ambition.

Rejecting the visual conventions of enterprise fintech — the blues, the grids, the safe geometry — we created an identity built around elegant, organic forms and patterns that suggest expansion, flow and growth. A fitting metaphor for infrastructure that frees the world's most complex institutions to move at pace.

At the heart of the toolkit sits the brand mark: the 'O' and 'C' of OpenCoreOS fusing into a single, quietly commanding symbol. A solid core. The origin point of something entirely new.

Brand System

Across the brand experience, layouts remain stripped-back, creating space for content to breathe, and reinforcing a sense of expansive lightness. 

A refined colour palette adds a sense of timelessness, with vivid orange accents, restrained yet impactful, used to signal key interaction points for the user. Typography mirrors the fluidity of the Visions, and provides a pleasing precision. 

Together, these elements help evoke OpenCoreOS’s ability to make ambitious ideas feel clear, actionable and ready to scale.

‍

A new landing page serves as a compelling introduction to the brand, its vision and capabilities. Embracing light and shade, and avoiding anything that looks boxed in or contained, its bright, airy minimalism gives it a freedom that feels quietly radical for the sector.

As a narrative device, its intuitive and free flowing design encourages engagement, telling OpenCoreOS’s story in a way that feels fresh, user-friendly and highly accessible.