Parloa

Strategy

The challenge for us: In such a fast-changing category, how do you create a brand that lasts? And how do you elevate humanity when AI is also at the center of the story? Every competitor leans on the novelty of natural language, ease, and integration. We shifted their focus from the technology, to what it ultimately enables: meaningful relationships that deepen over time.

Brand

At the core of the identity lie overlapping ellipses: lenses through which memory, emotion and meaning converge. These form a monochrome data layer for technical diagramming. That same geometry unfolds, in motion or gradient, into a bright, emotive space that frames key content.

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Parloa’s old speech-bubble logo no longer fit its vision. The new mark, derived from overlapping lenses in the identity system, reflects emotional depth and mutual understanding. Refined from hundreds of iterations, it carries weight in static form, dynamism in motion, and a subtle nod to the letter ‘P’.

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We chose Exposure by 205TF as Parloa’s display typeface for its conceptual connection to light and letterforms that appear to un-blur as if emerging from memory. The system balances precision with humanity, giving Parloa a voice that can hold technical detail while conveying emotional depth.

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“Further understood enterprise technology in a way few brand partners ever do. They helped us articulate the depth and sophistication of our AI platform through a brand that feels as advanced as the product itself. What we built together isn’t just a visual identity, it’s a signal of technological leadership that speaks to employees, customers, and the market at large.”

MALTE KOSUB
PARLOA, CEO AND CO-FOUNDER

Campaign

The system was designed to permit teams to immediately action powerful, evocative brand campaigns. In Parloa’s highly competitive environment, awareness in key cities, salience with high-value audiences, and first-mover advantage mattered.

Product

The Further team worked to apply the system across all digital interfaces, with primary focus on website, product marketing modules, and the Agent Management Platform. Workshops with product leads refined how the agent lifecycle (Design, Test, Scale, Optimize) should feel and look. A secondary pattern system lets each agent take on a unique character. Creative technology agency Made by ON built on this foundation to create and develop the website.

Launch

The brand was built to signal technological leadership inside and out. It needed to attract and inspire the kind of thinkers who define the company’s edge. For employees, it is a reminder they are part of a team shaping the frontier of AI interactions. For prospective talent and customers, it is proof of Parloa’s ambition, a brand that showcases innovation through how it looks, speaks, and moves.

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WAVE is Parloa’s annual conference, designed as a platform to convene clients, partners, and industry leaders around the future of customer interaction. In September 2025, it became the first full expression of the new brand system. The event showcased Parloa’s technology in action, demonstrated how the identity extends across campaigns and product, and positioned the company as a leader as application-layer AI begins to scale.

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Launching the brand was a collaborative effort. Further created concepts for the WAVE experience. LIT Create worked closely with Parloa’s internal design team to build launch assets across social media and to transform the venue itself — a former iron factory in Berlin — into a distinctly Parloa experience.

“Further integrated seamlessly into our teams from day one. They approached brand not as a surface exercise but as something that lives across product, sales, campaign, and employee experience. Their way of working was practical and deeply collaborative, bringing strategy and creativity together in a way that has set us up for our next stage of growth.”

AXEL DITTMANN
PARLOA, CHIEF BRAND OFFICER