Xbox
Unleashing the power of dreams
Xbox wanted gaming fans to witness first-hand the power of the Xbox Series X; so powerful they’d have to feel it to believe it.
Together, we set out to create an experience that blurred the line between reality and imagination, inviting fans to step into the unknown and discover what the next generation of gaming could be.
Creative Concept
Outernet London was transformed; every corner invited visitors into new worlds. Bespoke gaming pods got fans hands-on with the Series X. The NOW Trending space housed beds fitted with surround sound speakers designed for a lucid dreaming experience, where Dream Psychologist Ian Wallace guided guests through a vivid audio-visual journey into the mind, and the heart of imagination.
Impact
More than 3,500 people joined the sold-out, ticketed experience across five days. The impact rippled outwards online, with over three million more discovering the experience through dynamic, shareable content on social channels.
“A huge thank you to you and your team for delivering such an incredible dream experience. It’s truly amazing, and the feedback has been extremely positive. One guy even said it changed his life!”
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