Building Scalable Brands
The best brands are inherently ambitious. Whether they’re moving into new markets or broadening their product offering, they need design systems flexible and consistent enough to make sense across multiple territories and touchpoints. In recent years we’ve helped a number of global organisations tackle these challenges, giving them the tools they need to scale and evolve at pace, whilst remaining true to what made them special in the first place.
DP World
One of the giants of the shipping industry, DP World is a truly international operation, incorporating multiple brands and businesses across the global supply chain. We were tasked with helping them create a more cohesive and streamlined brand architecture that could bring all these disparate entities together, to present a single, united identity to the world. Our refresh didn’t just simplify and refine their proposition, it helped make it feel relevant and tangible to consumers across the globe.
RIOT GAMES EUROPE
At the forefront of the esports revolution, Riot Games have been redefining how people play and consume games since 2006. We first collaborated with them in 2018, helping to create the League of Legends European Championship (or LEC), one of gaming’s most consistently exciting tournaments. But this was no ‘one and done’. We’ve continued to work with them on subsequent iterations of the event, helping to develop distinctive brand identities that speak to the unique traits of each hosting city, whilst ensuring the core essence that makes LEC so engaging, continues to shine through.
Orangetheory
With a franchise expanding to over 1,500 studios worldwide, Orangetheory have carved out a distinctive space for themselves in the fitness sector, with their inclusive, science-driven approach. But in recent years, they’ve found it harder and harder to make themselves heard in an increasingly competitive market. We came on board to help them clarify their positioning and reconnect with what made them so popular in the first place - their welcoming and supportive community.
EA Sports
EA Sports built their reputation on a series of blockbuster franchises that have dominated the market for over three decades. But as the way games are consumed evolves, so have their priorities. We worked with them for over a year to develop their landmark EA Sports app. Their first ever horizontal product, it helped reposition them as not just a publisher, but an intuitive, fans-first platform, connecting gamers to their favourite sports, teams and titles.
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