Energising new seasons
Every new season brings both opportunity and pressure. The world moves fast, audiences expect surprise, and legacy alone isn’t enough to keep people hooked. The challenge is to evolve without losing what made you special — to create something that feels new while staying true to what’s come before.
At Further, we help brands navigate this tension, using moments of renewal to reignite excitement, deepen connection, and build lasting cultural energy.
EA SPORTS F1
2025 marks a landmark year for Formula 1® – celebrating the sport’s 75th anniversary, headline-making driver moves and the epic conclusion of EA SPORTS F1®’s fan-favourite story mode.
Our task was to create a dynamic identity that could meet the most: bold and distinct for the new season, emotionally resonant and easy to integrate in-game, as well as in marketing and community experiences.
“Collaborating so closely with the Further team was fantastic. Together, we built a design system that brilliantly captures the speed, energy & intensity of the sport.”
Stranger Things 4
Stranger Things has a fiercely loyal fanbase, but two years is a long wait in a world where streaming platforms constantly compete for viewers' attention. With more choice than ever, the shows that win are the ones that stay at the forefront of audiences’ minds.
To cut through the noise, we set out to create moments so unexpected even the most devoted Stranger Things fan would be surprised.
Diablo IV
For over four years, anticipation for the launch of Diablo IV built. Blizzard Entertainment’s blockbuster fantasy franchise promised a return to its darkest roots, delivering its richest story yet with the infamous demon Lilith at the centre.
Fans worldwide counted down the days. With this level of expectation, our launch demanded a response as epic and unforgettable as the world they’d created, one that unleashed Lilith’s presence on a truly global scale.
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