CELEBRATING ICONIC MILESTONES
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There are moments in every brand’s journey that demand to be celebrated. Because when they’re done right, they provide the perfect opportunity to seize the spotlight - deepening connections, flipping the narrative, and reaching whole new audiences.
These are moments worth shouting about. And we do. Turning key milestones into unforgettable cultural events that dial up the wow factor and stop people in their tracks.
Whether it’s marking a bold new chapter, a significant anniversary, or the biggest party of the year, we help shape the moments that everyone is talking about.
UFC
Every Ultimate Fighting Championship event is a visual spectacle, and UFC 306 was no different. Celebrating Mexico’s history and lasting contribution to combat sports, we were invited to help create an experience that would make the most of Las Vegas’ breathtaking venue, The Sphere.
Working with director Saad Moosajee, we co-produced one of six chapters shown on the night. Exploring the origins of Mexico’s indigenous people through a mix of art direction, design and VFX, Chapter II: Early Civilizations, lit-up The Sphere’s 160,000 sq foot screen, creating an unforgettable cinematic experience.
Nominated for six Sports Emmy Awards, it went on to win two: Outstanding Studio or Production Design / Art Direction and Outstanding Graphic Design. More importantly, it helped millions of fans worldwide gain a deeper understanding of Mexico’s rich culture and history.
Barbour Pop Up
Celebrating its 30th anniversary Barbour’s iconic, Liddesdale quilted jacket, is a true country classic. To mark the occasion, the brand wanted to create an interactive showcase that would transport Londoners to the rural landscapes that inspired it.
Creating a giant, quilted cube in the centre of Covent Garden, visitors stepped into a richly immersive and interactive experience that celebrated Barbour’s dedication to craft, heritage and timeless design.
As well as enjoying strong footfall, the experience proved a hit online with over 19k likes across the brand’s socials and over 43.9K views on Covent Garden’s related content.
NEW YEAR’S EVE 2024/2025
Every New Year's Eve, the world’s eyes fall on London and its dazzling celebrations. For the 2024/25 festivities, the Mayor of London’s office asked us to deliver a must-see visual event for viewers watching at home.
Working behind the scenes with Lighting Designer Tim Routledge, Titanium Fireworks and Musical Directors ON THE SLY, we created a holographic projection that brought the year’s biggest moments vividly to life within the centre of the London Eye.
Seen by over 10 million viewers worldwide, we created a genuine talking point, with speculation soon swirling online over how we’d achieved the jaw-dropping effects.
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