Amplifying product launches
In a world crowded with choice, launching a new product means creating something people can feel — not just see. Whether it’s a breakthrough in performance, technology, or beauty, audiences want proof, immersion, and experiences that bring the promise to life.
At Further, we work with brands to elevate these moments, transforming product features into powerful stories and unforgettable encounters that inspire belief and ignite demand.
NIKE PEGASUS PREMIUM
The Nike Pegasus. A legacy franchise and one of Nike’s most-loved performance shoes.
When it came to launching the new Pegasus Premium, the most responsive version yet, Nike didn’t just want a campaign. They wanted a moment. An experience that connected elite athletes and creators in the most responsive try-on ever.
CHARLOTTE TILBURY
Charlotte Tilbury’s Collection of Emotions is a first-of-its-kind fragrance line designed to enhance specific feelings, from love and joy to seduction, energy, calm, and empowerment. Using scientific research, the fragrances aim to trigger specific brain receptors, allowing wearers to set intentions and “spray on their dreams.”
Our challenge was to translate these invisible, emotion-boosting superpowers into a visual campaign that could make each scent feel tangible, aspirational and immersive.
XBOX SERIES X
Xbox wanted gaming fans to witness first-hand the power of the Xbox Series X; so powerful they’d have to feel it to believe it.
Together, we set out to create an experience that blurred the line between reality and imagination, inviting fans to step into the unknown and discover what the next generation of gaming could be.
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