Further and EA at Paradigms

Paradigms is the Brand Experience Summit. An annual, experience-based event packed with interactive activities, inspiring keynotes and global experts coming together to shift the future of brand.

‍

This year, we were delighted that Richard Swain, Further Partner, and Monica Dinsmore, Senior Director of EA, were invited to take to the stage and discuss how to design for global fans.

‍

In their session they shared the roots of global sports fandom, the challenges and opportunities for marketers today, how EA are working to build a new global powerhouse in EA Sports FC and the learnings for all brands in building global fandom.

‍

This year, the conference was held in Lisbon's remarkable Convento do Beato on 13th-14th September. Other speakers included Bang & Olufsen's Paul Collins and Matthew Bostock; Byron Rex Phillipson, Global Head of Brand and Executive Creative Director at Twitch, Brian Collins from COLLINS and many more.

‍

‍

‍