Campaign

Women’s rugby is one of the world’s fastest growing sports. But it needed help to push into the mainstream. We worked with World Rugby to create a global campaign to build on this momentum, to inspire new audiences to get involved, and ultimately, to ensure future growth and participation in the game.

Balenciaga’s Autumn/Winter 23 collection was one of many defining moments in Demna’s iconic decade at the House. Working alongside director Maou Morgo, we art-directed the campaign fronted by Kim Kardashian, Alexa Demie, Big Matthew, Khadim Sock and Kim Yeon-koung.

Charlotte Tilbury’s Collection of Emotions is a first-of-its-kind fragrance line designed to enhance specific feelings, from love and joy to seduction, energy, calm, and empowerment. Our challenge was to translate these invisible, emotion-boosting superpowers into a visual campaign that could make each scent feel tangible, aspirational and immersive.