Squarespace Collection: Mory Sacko
Introducing HÉRON
Squarespace Collection is an ongoing collaboration series that partners with leading cultural figures to create signature website templates. Using real creative practices as inspiration, each Collection brings a different point of view to life, turning it into a starting point anyone can build from.
Challenge
For this edition, Squarespace collaborated with French chef Mory Sacko to create HÉRON — an exclusive template inspired by the online experience of his acclaimed Paris restaurant, Mosuke. Our challenge was to bring the story of this collaboration to life through film.
Concept
Shot entirely on 35mm, in both color and black & white, the film captures Mosuke’s desire to pique visitors’ curiosity and bring them into his world.
Working alongside director Stephan Wever and production partner Iconoclast, we crafted a film that translates the restaurant’s physical atmosphere into a distinct cinematic language. In doing so, it paints Mosuke’s website as part of a wider experience that extends beyond the walls of the restaurant and offers visitors a taste of what it feels like to step inside.
Impact
The campaign extended beyond film into print and OOH. Photography by Craig Reynolds brought Mosuke’s tactile, graphic world into physical space. Together, these assets elevated the launch of HÉRON. Positioning Squarespace as both an inspiration and proof of what’s possible.
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